If you would like to discuss the show further please give Catherine a call on 07849 830393.
This Wedding Show will pride itself on its excellence and its belief in local suppliers; I hope that you will share these views.
Under one roof you will be able to:
1. Talk to a lot of new prospects in a short space of time.
2. Outshine the competition on the spot!
3. Demonstrate your product or service
4. Network within the industry
5. Help build your staff morale
6. Build your brand awareness
7. Have an outlet from which to sell your product/service, which is especially useful if you work from home and do not have premises.
You may like to consider these points to make the most of your stand and the day:
1) Pre-show Promotion:
While our advertising is primarily responsible for bringing in people, you can help
make sure they come to your stand! Connect with your target audience
before the show, to increase your chance of being on their "must see"
list. Here are some effective ways to build traffic to your stand by
pre-show promotion.
* Mail your own printed invitations or a post card.
* Send a personal letter.
* Give your prospects a call and invite them to visit your stand.
* Make sure your sales staff are talking about the show.
* Post show signs or flyers in your shop windows.
* Put stuffers in your regular business mail.
* Invite prospects to a special demonstration.
* Put a message on your voice-mail to attend the show with your stand number.
* Put your Stand number on your web site with an invitation to attend.
2) Creative Displays:
Some of the factors affecting a prospects decision to stop and look are:
* Exhibit Size
* Creative Effective Display
* Show Promotions
Exhibit Size:
Brides
notice when a display is larger than others. The amount of space you
rent is directly related to how many leads you can obtain (if the space is filled correctly). The more
space you have the more sales people you can have in the stand and the
more brides you can talk to. If your budget will allow for more space,
go for it.
Creative/Effective Display Tips:
The
main purpose of your display is to attract the prospect to you so that
you can talk to them. You only have about 5 seconds to do this before
they walk on. Your display needs to:
* Attract Attention
* Build Interest
* Create Desire
* Demand Attention
Some main points to consider:
* Keep the booth open and inviting, it should invite them in, not say
"stay out"!
* Signs are very important! You need to purchase a form of banner or similar that
the bride can read from a distance. Use easy to read language and font styles.
* Make sure the stand sells who you are! They should be able to see,
feel, touch, taste, and smell your product. Make sure they can tell who
you are at a glance. Don't fill your booth with flowers if you are not
a florist!
* Keep the booth neat and clean, don't eat in your booth!
* Show promotions, demonstrations, contests, and premiums can attract
attention. Just make sure you still have time to talk to the bride!
* Literature should be handed out to hot prospects not just left
where the bride can "hit and run" without you having the chance to
speak to her.
3) Salesmanship
The salesperson is the single most important ingredient in obtaining leads at the show. The greatest display in the show will fail if you have ineffective or poorly trained sales people running it. If you are your best sales person, be there, if you are not, hire someone! Main points to consider:
The salesperson is the single most important ingredient in obtaining leads at the show. The greatest display in the show will fail if you have ineffective or poorly trained sales people running it. If you are your best sales person, be there, if you are not, hire someone! Main points to consider:
* Be open and inviting, don't sit or you will look bored or uninviting.
* Body language is important, keep it friendly.
* Have a winning approach. Practice your opening lines. Never say
"Can I help you?" Effective opening lines Must Break Preoccupation,
Focus on the Individual, Create a bond between you and the bride, and
should. Loosen things up, make them relax and have fun!
* Sales people need to stay alert and ready during even slow times,
don't get into conversations with other vendors or staff and miss the
bride who wants to talk to you!
* Staff working the show needs to know the value of what they are
doing, be well trained and excited about the prospect of bringing your
business more customers!
* Follow-up After the Show
* Why collect all those leads and not do something with them? If you
want to increase your bottom line after the show, follow up with phone
calls and direct mail. Make your letters personalized, remind them that
you met them at the show and your are ready to help them with their
wedding.
* Remember the ultimate success of your exhibiting in a bridal show
lies entirely on you, follow the tips given on this page and you will
be steps ahead of your competition!
We wish you much success in your bridal show marketing experience, it works!
Main information courtesy of Bridal Show Producers International (www.bspishows.com)